Dear visitors, below we describe the general handling of data from visitors to the websites:
Retention and storage of data:
Personal data voluntarily provided by users of our website (first name, last name, address, date of birth, telephone, email) – which relate to them or make them identifiable – is collected and stored by the website. For the purpose of optimizing our website, certain data is collected automatically (date and time of access to the website, IP address, browser version). Users of our website have the right to information, correction and deletion of stored data in accordance with Sections 26 and 27 DSG.
In order to make the visitor experience on our homepage more attractive and to enable the use of certain functions, we use so-called “cookies” on our website. These are small text files that are automatically saved on your device when you access our website. Some of the cookies used are deleted at the end of the browser session, i.e. after closing your browser (“session cookies”). Other cookies remain on your device and enable us to recognize your browser the next time you visit (“persistent cookies”). Cookies do not contain any personal data and therefore cannot be assigned to any user. Only anonymized information is collected (e.g. from which websites you visited our website, which pages on our website you have viewed, etc.). You can set your browser so that no more cookies are stored on your computer or install certain plug-ins tailored to your browser; We must point out that in this case the website functions may be restricted.
You can find the options for deactivating cookies for the most common browsers under the following links:
Internet Explorer: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies
Chrome: http:/ /support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647
Opera: http:/ /help.opera.com/Windows/10.20/de/cookies.html
Safari (MacOS): https://support.apple.com/kb/ph21411?locale=de_DE
Universal Analytics (Google Analytics):
Our website uses Universal Analytics, the new generation of the web analysis tool Google Analytics from Google, Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (hereinafter “Google”), a subsidiary of the holding company Company Alphabet, Inc.
Google is a participant in the EU-US Privacy Shield, which means that the company is obliged to adhere to the agreement and to permanently maintain a level of data protection that meets European data protection standards. The Privacy Shield certification can be viewed at https://www.privacyshield.gov/list
The information is used to optimize our pages and to create reports on website activity. Universal Analytics enables a comprehensive analysis of how users use the website. When you visit the website, you will be given a specific user ID that makes it possible to assign activities across devices (computer, smartphone, tablet, etc.) (“user-based tracking”), but only if you register on the website or . log in. The saved user ID is used exclusively as a pseudonym. If you visit the website as a guest, you will only be assigned a client ID, which does not lead to any assignment. Tracking on our website is done using the tracking code analytics.js (Java Script). The data is organized into so-called dimensions,
By using the software, a cookie is set (for the client ID), which is stored on your computer and enables analysis. The information generated by the cookie about your use of this website, such as browser type/version, operating system used, referral URL (the previously visited page), host name of the accessing computer (IP address), time of the server request, is usually sent to transferred to a Google server in the USA and stored there. By using IP anonymization on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website and to create reports on website activity. The IP address transmitted by your browser as part of Universal Analytics is not combined with other data from Google.
In principle, no data is transmitted to Google that allows you to be identified. However, through Universal Analytics, certain user interaction data is collected without cookies and transmitted to a Google server in the USA. This is particularly important if you have deactivated the storage of cookies in your browser settings. You can prevent the storage of cookies by setting your browser software accordingly; However, we would like to point out that in this case you may not be able to fully use all of the functions of this website. In addition, you can prevent the collection of data relating to your use of the website (including your IP address) and its processing by Google. http://tools.google.com/dlpage/gaoptout?hl=de
. For further information on how your data is handled, please refer to Google’s corresponding data protection information at https://support.google.com/analytics/answer/2838718?hl=de
Google AdWords and Conversion Tracking
Our website uses Google AdWords, a program from Google to place advertising. Ads from websites that participate in the Google advertising network (which consists of Google search and the Google display network) are displayed. Ads are generally linked to specific search terms, so-called “keywords”. The tool also works using so-called “conversion tracking”. Conversion tracking allows us to evaluate user actions after clicking on advertisements. Similar to other Google programs, Google AdWords also stores cookies on your browser as soon as you click on an ad. The information about your interactions is transmitted to Google servers in the USA and used exclusively to To create statistics and improve advertising measures. No personal data will be transmitted to third parties. Conversion tracking can be deactivated by setting your browser to block cookies from the domain “googleadservices.com”. You also have the option of using third-party opt-out or anonymization tools, such as the Network Advertising Initiative deactivation page (http://www.networkadvertising.org/choices
Our website uses so-called social plug-ins (hereinafter “plug-ins”) from the social network Facebook, which is operated by Facebook, Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ( subsequently “Facebook”) is operated.
Facebook is a participant in the EU-US Privacy Shield, which means that the company is obliged to adhere to the agreement and permanently maintain a level of data protection that meets European data protection standards. The Privacy Shield certification can be viewed at https://www.privacyshield.gov/list
The plug-ins are marked with a Facebook logo or the addition “Social Plug-In from Facebook” or “Facebook Social Plug-In”. When you access the website, a direct connection is established to the Facebook servers in the USA and certain information (including your IP address) is transmitted. This process takes place regardless of whether you have a Facebook account or are logged in or not. If you have a Facebook account and are logged in when you access our website, the server can directly assign the information accessed to your account. To prevent this, please log out of your account before visiting our website. You can prevent Facebook plug-ins from loading with browser add-ons.http://noscript.net/
) – prevent. Further information regarding how Facebook handles your data can be found in the relevant data protection information ( http://www.facebook.com/policy.php
Our website uses the newsletter service MailChimp, which is operated by The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA (hereinafter “MailChimp”). We use this service to send you our newsletters after you have registered for them. For this purpose, your voluntarily provided personal data (name, address and email address) will be stored on MailChimp servers in the USA. Your data will generally only be used to send you the newsletter you ordered or, if necessary, other information about products in which you are interested. However, under certain circumstances, your data can also be used for statistical evaluations if you have expressly given your consent to this using a corresponding form.